SSZ Equipment AG, SSZ Camouflage Technology AG und Swiss CamouTech AG

Three companies – many similarities and many differences

The solution for ssz-zug.ch is made up of three companies. SSZ Camouflage Technology specialises in state-of-the-art, multispectral camouflage. They manufacture all their products individually. SSZ Equipment, on the other hand, runs a shop and sells products to protect people and assets. The third company in the group, Swiss CamouTech AG, is responsible for customised camouflage solutions.

The three companies were faced with the challenge of combining their different requirements in a standardised and efficient web solution. Each company has its own product range, target groups and business focus, which required a customised presentation. At the same time, different language versions had to be integrated in order to address all customers in the best possible way. Centralised management of content and product data was therefore essential in order to avoid multiple maintenance and inconsistent information. Our task as a digital agency was to develop a solution that would enable strong, cross-brand communication and at the same time fulfil the specific needs and requirements of the individual companies.

Customer

SSZ Equipment AG, SSZ Camouflage Technology AG und Swiss CamouTech AG

Products/Bundles

Coreshop
Customer-Management Framework Bundle
Pimcore Element Manager
Pimcore-I18n
Pimcore SEO Bundle
Pimcore Toolbox

Industry

Discover project

Solution Partner

instride AG

Visit partner

Key Facts

146

categories

4500+

products

3500+

variants

6500+

media assets

multisites

Challenge

Our task as a digital agency was to develop a solution that would enable strong, cross-brand communication and at the same time fulfil the specific needs and requirements of the individual companies.

The challenge was to develop a flexible and cross-brand solution that would meet the individual requirements of the four multisites as well as the complex individualisation requirements in the shop area - while at the same time maintaining a high recognition value and consistent data and product structure. In addition, the shop experience should of course be as versatile as possible, but also easy and comprehensible.

Solution

To optimally meet these requirements, we opted for a multisite platform based on Pimcore with CoreShop. This solution allowed us to bundle all websites in a common environment, while individual customisations for each company remained possible. The centralised administration facilitated the maintenance of content (news, team, etc.) and the dynamic creation of product data sheets and newsletters. The new platform reduces the administrative effort and ensures that all information is up-to-date and consistent. The multilingual feature allows the SSZ Group to target all its customers and ensure a seamless user experience. CoreShop enabled efficient organisation and presentation of the different products, so that customers could find the products that were relevant to them. With this customised solution, we created a powerful, flexible and scalable web platform that meets the individual requirements of all three companies.

By implementing a multisite platform based on Pimcore and CoreShop, we were able to create a central, flexible and scalable solution that can be customised for each company. The shared environment facilitates content management, automates the creation of product data sheets and newsletters and reduces administrative effort. Multilingualism ensures a comprehensive customer approach, while CoreShop supports efficient product presentation. This customised platform fulfils the individual requirements of companies and offers a future-proof basis for further growth.

Result

The result is a high-performance online shop at ssz-equipment.ch that impresses with dynamic filters, an Algolia live search and a customised ordering process. Special requirements, such as age and firearms licence restrictions as well as complex discount structures for authorities, were successfully implemented. Thanks to CoreShop, all individual adjustments could be realised efficiently with minimal effort.

The shop is also equipped with login and dashboard functions as well as automatic generation of data sheets. With Pimcore and Coreshop, all customisations were no problem and the initial effort for the pages, the shop, the data sheets etc. was minimal.